Taxis and Cabs - want more bookings?




Over recent years private hire firms report a 75% move from bookings taken using landlines to bookings made on a mobile phone. Traditionally a booking made from a land line or a phone box could be influenced with printed business cards, however with customers calling from their mobile phones, printed cards have become a less effective way of promoting your service.

Bluetooth broadcasting technology is the 21st century replacement for business card advertising; it sends your contact details out for free from a specialist transmitter unit directly to mobile phones. This technology not only promotes your service but also enables those people receiving the Bluetooth message to save your firms contact details permanently in their phones contact list, making it easier for them to access your details for all their future journeys.

Using high powered transmitters portable Bluetooth “pods” can create a temporary “cell” in which every Bluetooth enabled phone within the distance of two football pitches can be notified of your service. A Specialist in this sector is Bluetoothinteractive who have developed a unit specifically for cab companies which has three high powered aerials as well as a simple to use interface that enables cab firms to change their contact messages in just a few clicks. For a simple one off cost firms can have a permanent way of distributing thousands of contact details per day directly onto the mobile phones of passersby.

Bluetooth broadcasting is legal and incurs no costs in sending messages, users can accept or decline the details and no personal information is exchanged, this makes the technology very adaptable for private hire firms.

In summary think of Bluetooth broadcasting as transmitting your business card directly onto the screens of mobile phones and you will have grasped the key concept of this new phenomenon.

Call us on 0207 956 2142 to discuss your requirements today or click here to email us